Even though there are many brands of contact lenses in the market, the one that has the highest level of popularity is Acuvue. This brand of contact lenses is produced by its parent company Johnson and Johnson. With Johnson and Johnson backing this brand with their own brand image, Acuvue has not only been seen as the most popular, but also the most trusted.
Unlike other brands, Acuvue not only has the backing of a powerhouse in personal care, but also the advertising that comes from such a parent company. Acuvue as been seen as the most advertised contact lenses in the market of the United States and also the world. This dominance is one that Acuvue is not likely to lose as Johnson and Johnson have used this brand as one of the foundation stones in new markets in the world.
The reason that Johnson and Johnson would takes such a risk in such a product and brand is that Acuvue has been a proven producer of a quality product. Many in the world have seen their contact lenses as one of the most durable and comfortable lenses that a person can purchase. This has created a higher level of trust and appeal to Acuvue which in turn reflects in a positive nature to Johnson and Johnson.
Some would think that these contact lenses would be a product that is created solely by Acuvue, yet this is not exactly the case. Johnson and Johnson took the approach with Acuvue in a rather unique fashion as the contact lenses are sold by this company, but are made using the facilities of another company under the same parent company. VISTAKON and its many manufacturing plants manufacture the contact lenses that the world enjoys. With the exception of one of the plants, all of the Acuvue contact lenses are created in the United States.
With the foundation that Acuvue has in the contact lenses industry, some would think that they are the only brand in the market. Bausch & Lomb, CIBA Vision, Focus, and Biomedics have also created a strong foundation in this market. There are really many more brands in the market, yet it is these five brands that have been gaining ground at some level in the global market. Whether or not they will surpass Acuvue remains to be seen. It should be of not that these other brands have gained the top honors in some places of the world. Even though Acuvue is usually close behind the leader, this is proof that even the most popular is not always the most dominant everywhere.
Contact lenses have grown into a diverse market. Acuvue mainly focuses on disposable contact lenses, despite that they do make longer lasting lenses as well. This may be the one trend that is holding them back from utter dominance. This focus makes the overall market one that is too much for even Acuvue to lay claim to as the contact lenses have become too diverse and varied.
